Monday, August 27, 2007

AdaptiveBlue Makes SmartLinks Feeds Viral

AdaptiveBlue has announced that their SmartLink Feeds for books, music, movies, and stocks are now “viral.”

The new SmartLink Feeds from the companies flagship Blue Organizer Firefox Add-on now include a “Grab Me” button that allows anyone to copy a list of favorites and place it on their web sites and social networking profiles. SmartLink Feeds can also be customized in appearance, content and users can also plug in their personal affiliate ID to monetize traffic to participating sites.

AdaptiveBlue will also now publish and update popular SmartLink Feeds to enable anyone to paste them into their own sites without having to be a regular user. SmartLink Feeds include the New York Times Bestsellers, Netflix Top Rentals, Amazon Hot Gadgets, iTunes Top Albums, and Wine.com Top Wines.

See our previous coverage of AdaptiveBlue Smartlink here.

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New York Times Launches…MyYahoo

The New York Times took their personalized home page product out of beta today - see it here. The look and feel is about the same as it was a a year ago when it went into private beta - Think MyYahoo, Pageflakes or Netvibes, with the New York Times logo and without the widgets.

There’s an argument that the product will bring customized home pages to the masses, although frankly Yahoo has already done a good job of this with well over 50 million users. This will be particularly useful for people who live, eat and breathe the New York Times, but others may find it a bit much.

Users can also add pre-selected non-NYT content or their own favorite RSS feeds, and modules can be dragged around the page, just like every other customizable home page.

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Wednesday, August 22, 2007

Playboy Launches Social Network: “High schoolers, old dudes and your Mom can’t join”

The recent launch of Silicon Valley funded adult/porn site Zivity raised a few eyebrows. Now one of the old sovereigns of sexy is getting into the game, too. CrunchGear reports that Playboy is launching their own sexy social networking site just for college students, Playboy U.

Playboy U requires all users to have a .edu email addresses, mimicking Facebook’s early policy of only allowing college students to join. They say, “Sorry, but high schoolers, old dudes and your Mom can’t join”. However, The site won’t be as lascivious as the periodical. In what may be a bummer for some, the site will be “an exclusive college-only non-nude social network”. Furthermore, it will be a place to “show your school pride, connect with other students and celebrate the social side of college”. But I’m sure they’re not going to police the whole network for porn.

Student profiles will consist of the usual social network features including, bios, photos, videos, Blogs, and Forums. Schools will have customized pages, parties and on-campus events, and a national radio show with student callers.

Other magazines have been trying to get with the times and fight floundering readership by launching their own social networks too. Rolling Stone recently announced plans for their own network as well. But Playboy may have some better luck with readership already skewing toward the college following.

Lots of college students lament the loss of their exclusive Facebook social network to the older crowd. They may be receptive to a newer, cooler alternative. Something tells me that Playboy may not be the brand to steal their hearts, though.






http://www.techcrunch.com/


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